International collaboration is critical as Boeing expands in emerging markets By Jessica Kowal BOEING FRONTIERS / JUNE 2013 17 Late last year, Kimberly Pearson and Joanna Szydlo-Moore of Boeing went to Turkey for a round of corporate networking. The two women, who scout for business opportunities in strategic markets, met with dozens of professors whose re-search might be relevant to Boeing’s future. Turkey has a young population, an expanding economy and ambitions for aviation. Boeing has commercial and defense customers there and a keen interest in broadening its global activities, especially in emerging markets. It’s the job of Pearson and Szydlo-Moore, who work for Commercial Airplanes’ Marketing and Business Development team, to look for projects that benefit Boeing’s growth and productivity and countries such as Turkey. In February, a few months after their visit and discussions with company technology, product development and in-country leaders, Boeing and Istanbul Technical University, the country’s leading aerospace engineering institution, announced they will jointly research how nanotechnology can improve air quality in commercial jet cabins. Pearson said the company’s first research alliance in Turkey is an example of how Boeing is extending its ties in emerging economies, which are the “We look at the capabilities a country has and where we could potentially develop with them and grow to support our business interests.” – Kimberly Pearson (right), Marketing and Business Development, Commercial Airplanes PHOTOS: (Top) Embraer engineer Fernando Guimarães, left, and Commercial Airplanes engineer Mike Dey with an Embraer E190 passenger jet in Saõ José dos Campos, Brazil. SÉRGIO ZACCHI (Left) Joanna Szydlo- Moore, left, and Kimberly Pearson of Commercial Airplanes’ Marketing and Business Development. GAIL HANUSA/BOEING
Frontiers June 2013 Issue
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