Ad watch The stories behind the ads in this issue of Frontiers. Inside cover: Page 6: Pages 14–15: Back cover: “787-9 Innovation Evolution” is one in a series of innovation stories told by Boeing employees such as Dan Smith. Learn more at www.boeing.com/ stories. FSC LOGO This new recruitment ad draws on wordplay and 737 MAX imagery to reinforce how an employee pursuing a career path can “Take it to the MAX” with Boeing. This ad will primarily run in career fair program guides at recruiting, diversity and college events. Boeing is involved in the creation and transfer of technology with Brazil, building on a partnership that began 80 years ago with the arrival of the Boeing F4B-4 aircraft. BOEING E BRASIL. OPORTUNIDADES INFINITAS. A Boeing é criação e transferência de tecnologia para o Brasil. Uma parceria que começou há 80 anos, com a chegada da aeronave F4B-4, e nunca mais parou. Hoje a Boeing possui vários acordos e projetos de defesa e pesquisa, inclusive com a Embraer. Parcerias que vão contribuir para que o Brasil se consolide no topo da aviação mundial. Today, Boeing has several agreements and projects for advocacy and research with Brazil, including one with aircraft manufacturer Embraer. Featuring the AH-64 Apache, “Enduring Support” focuses on Boeing’s 15.75 in. Live 16.75 in. Trim 17.25 in. Bleed Logistics & Training Life-Cycle Support Services Supply Chain Management Systems Integration Maintenance & Modifications www.boeing.com/support services and support expertise and is one of several ads in a Boeing Defense, Space & Security advertising campaign highlighting the capabilities Boeing brings to its customers. The ads are running in print and online business, political and trade publications. Stories of innovation at Boeing www.boeing.com/stories “It’s not always about technology—it’s about looking at things a slightly different way to come up with an innovative and creative solution.” Dan Smith Director Innovation Center and Technology Development Boeing Commercial Airplanes 787-9 INNOVATION EVOLUTION 236520-083_Frontiers_Innvo WO LImits Ad_Final.indd 1 9/16/13 4:35 PM Untitled-1 1 9/16/2013 4:07:02 PM JOB NUMBER: BOEG_0000_M4131 Colors: Cyan, Magenta, Yellow, Black Fonts: Helvetica Neue (45 Light, 75 Bold; Type 1) Images: Montagem-Boeing-Praia2.tif (977 ppi; CMYK), AF-Logo Boeing CMYK_br.ai, Efeito-F.psd (428 ppi; CMYK) Date: 9-17-2013 2:15 PM File Name: m4131_R0_Frontiers_SuperHornet. indd Media: Print Bleed: 8.875” x 11.25” Trim: 8.375” x 10.75” Safety: 7.875” x 10.25” Gutter: None Folds: None Scale: 1” = 1” Output%: None Color Sp: 4C Notes: None TM: Kelly Riordan PA: Laura Sherry Ret: Karen Bieneman QC:Justin O’Brien PR: Pat Owens PP: Kim Nosalik Brand: Tribute AD: Eugene Varnado CW: Ashley Sprowl GCD: None AE: Jonny Hoak AB: Kathleen Canderlaria Vend: None Client: Boeing www.boeing.com.br S:7.875” S:10.25” T:8.375” T:10.75” B:8.875” B:11.25” 3C 4C 50K 50C 41M 41Y 0 25 50 75 100 Job Number: BOEG_BDS_BRD_2590M_G Client: Boeing Date: 8/13/13 File Name: BOEG_BDS_BRD_2590M_G Output Printed at: 100% Fonts: Helvetica Neue 65 Media: Frontiers Space/Color: Spread — 4 Color — Bleed Live: 15.75 in. x 9.75 in. Trim: 16.75 in. x 10.75 in. Bleed: 17.25 in. x 11.25 in. Gutter: .25 in. Production Artist: S. Bowman Retoucher: Product: Boeing Defense Space & Security Approved GCD: P. Serchuk Creative Director: P. Serchuk Art Director: P. de Koninck Copy Writer: P. Serchuk Print Producer: Account Executive: D. McAuliffe Client: Boeing Proof Reader: Legal: Traffi c Manager: Traci Brown Digital Artist: Art Buyer: Vendor: Color Inc. Date/Initials PUBLICATION NOTE: Guideline for general identifi cation only. Do not use as insertion order. Material for this insertion is to be examined carefully upon receipt. If it is defi cient or does not comply with your requirements, please contact: Print Production at 310-601-1485. Frontline Communications Partners 1880 Century Park East, Suite 1011, Los Angeles, CA 90067 Gutter = . 25 in. 11.25 in. Bleed 10.75 in. Trim 9.75 in. Live TODAYTOMORROWBEYOND BOEG_BDS_BRD_2590M_G Date: 08.15.13 69605ID01r0_G.indd DIGITAL PROOF SPECS. DIGITAL FILES SPECS. DOT SHAPE LINE SCREEN DMAX RESOLUTION Line : 2400 Graphic : 300 SCREEN ANGLES YEL MAG CYAN BLK 90° 45° 105° 75° RSR 133 280 X1-A YEL MAG CYN BLK PMS PMS on the cover BEOING FRONTIERS / OCTOBER 2013 3 22 Dream big The newest member of the Dreamliner family, the 787-9 is much more than a simple derivative. Boeing leveraged the visionary design of the 787-8 and innovative technology to bring a new level of efficiency to the market, while enhancing the production system they share. The result: Employees say the first 787-9 went together with remarkable ease. Cover: The tail section of the first 787-9, featuring a vibrant new livery. The airplane is shown on the flight line at the Everet, Wash., site. Bob Ferguson/Boeing PHO TO: The 787-9 is readied for its first flight. Bob Ferguson/Boeing
Frontiers October 2013 Issue
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