Ad watch On the Cover The stories behind the ads in this issue of Frontiers. Inside cover: “Little Bird” is one in a series of innovation stories told by Boeing employees such as Christine Cameron. Learn more at www.boeing.com/ stories. Page 6: This ad highlights key advantages Boeing’s new 737 MAX jetliner offers over its competitors. The ad was placed in trade magazines in North and South America. Pages 12–13: Haneda Airport in Tokyo through year-end. 26 Featuring a “Made with Japan” theme, this ad celebrates first deliveries of the 787 Dreamliner to Japan Airlines and will be displayed at It reads: “From Japan to the global sky. JAL Boeing 787. We serve you.” The adventure continues Back cover: For more than a half-century Boeing has been a This new industry team leader in the exploration of space—from the days ad highlights the P-8A when a tiny Mercury spacecraft orbited Earth to Poseidon, which began the Apollo moon landings to the space shuttles production deliveries that enabled on-orbit assembly of the International to the U.S. Navy earlier Space Station. The next space age is here, and this year. The print ad Boeing is once again playing a leading role. Across currently appears in the enterprise, employees are working on a range of U.S. political and trade programs—including a powerful rocket that could publications. take astronauts far from their home planet. COVER IMAGE: BOEING IS dESIGNING ANd BuIldING ThE CORE STAGES ANd AVIONICS FOR ThE SPACE lAuNCh SySTEM, A POwERFul ROCkET wITh STRAP-ON BOOSTERS ANd A MOdIFIEd dElTA IV uPPER STAGE ThAT wIll BE CAPABlE OF CARRyING ASTRONAuTS TO ThE MOON, MARS OR OThER dISTANT PlACES. PhOTO IlluSTRATION: BRANdON luONG/BOEING; SPACE lAuNCh SySTEM GRAPhIC: BOEING; EARTh ANd MARS PhOTOS: ShuTTERSTOCk PhOTO: BOEING EMPlOyEES IN hOuSTON wORk ON ThE COMPANy’S COMMERCIAl CREw SPACECRAFT, OR CST-100, AS PART OF A NASA COMPETITION FOR A NEw SPACECRAFT TO FERRy ASTRONAuTS TO ANd FROM ThE INTERNATIONAl SPACE FSC lOGO STATION ANd TO OThER lOw EARTh ORBIT MISSIONS. BOB FERGuSON/BOEING BOEING FRONTIERS / OCTOBER 2012 3
Frontiers October 2012 Issue
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