to last three to six months. It was gone in three days. Some employees have found they can’t resist these repurposed artifacts, available through the company’s Custom Hangar online storefront or Boeing Store’s many factory outlets. Paul Hazzard, a 737 MAX project engineer, was given a 737 window by his wife. Hazzard discovered he had worked on the actual airplane, making the keepsake even more personal. “To see it come back at the other end of my career, it meant a lot,” Hazzard said of the window. “I could reunite with my past a little bit and acknowledge we did some good work.” The Boeing Store also will have more affordable centennial commemorative items for purchase, such as coins, coffee mugs, USB drives, tumblers and T-shirts, all of which cost $26 or less. Finding and selling classic airplane parts is only part of the store’s centennial merchandising effort. Creating new keepsakes has turned into a steady business practice, with Boeing forming partnerships with leading companies worldwide to license and produce heirloom items that salute its 100 years of aerospace history. “All of this stuff comes down to meaning,” said Jim Newcomb, director of Brand & Digital Strategy. “Our hope for people who love Boeing is this will have a deep authenticity, and they’ll find it inspirational.” Among the newly minted centennial collectibles are watches manufactured in England by boutique watchmaker Bremont, using aviation metals; classic flight jackets crafted by New Jersey apparel company Schott NYC, which created the first leather motorcycle jacket in 1928; aviator sunglasses issued by French company Groupe Logo, worn and critiqued by Boeing test pilots; and teddy bears inspired by company founder Bill Boeing and made by German company Steiff, which Photo: Evan Rydinski, a fabricator for Decorative Metal Arts in Seattle, refinishes a North American F-86 Sabre jet nose cowling into a Boeing centennial keepsake. 26 Boeing Fro ntiers
Frontiers July 2015 Issue
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