12 SPOTLIGHT ON INNOVATION 32 28 TRACK TEAM HISTORICAL PERSPECTIVE Boeing’s new TV advertising campaign, “Build Something Better,” features employees talking about what they do and their passion for innovation, excellence and community service. PHOTO: BOB FERGUSON/BOEING Fifty years ago, teak planking from the USS Colorado battleship was salvaged to adorn a Boeing facility’s walls. Now, with employees’ help, the wood will have a new home supporting military service members and their families. PHOTO: ASSOCIATED PRESS In a darkened room in Everett, Wash., surrounded by large display screens, a team of Boeing experts continuously monitors the growing number of 787 Dreamliners operating around the world, collecting valuable operational data and ready to help customers around the clock. PHOTO: BOB FERGUSON/BOEING INSIDE LEADERSHIP MESSAGE 06 08 37 42 09 10 SNAPSHOT 36 MILESTONES IN FOCUS QUOTABLES WHAT WE DO CUSTOMER PROFILE Frontiers March 2014 05
Frontiers March 2014 Issue
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