Looking out for one another Ad watch The stories behind the ads in this issue of Frontiers. Inside cover: Page 6: Pages 22–23: Back cover: “Better Wings for a Better Planet” is one in a series of innovation stories told by Boeing employees such as Walt Howard. Learn more at www.boeing. com/stories. “We were challenged to design a better winglet—the MAX AT winglet will save airlines millions of gallons of fuel.” Walt Howard Manager, Product Development Group Boeing Commercial Airplanes FSC LOGO The Chicago Air & Water Show is held every summer on the shore of Lake Michigan in Chicago. The largest free event of its kind, viewed by crowds averaging 2 million, the show features aerobatics demonstrations and precision formation flying and parachute teams. Boeing is one of the sponsors. This ad recognizes the Indian Navy following delivery of its first P-8I long-range multimission maritime aircraft, which adds a significant capability for India. The ad appears 7-3/8 in. Live 8-3/8 in. Trim 8-7/8 in. Bleed in July and August issues of Indian trade publications. This ad from the “Partners Across Generations” campaign highlights the relationship between Boeing and China’s aviation industry. Translation: Over time, ways of travel become more convenient and faster. Throughout the past 40 years, Boeing has been a close partner of Chinese aviation, providing high-quality airplanes and service and expanding the horizon for generations of Chinese. Boeing remains committed to this partnership. Stories of innovation at Boeing www.boeing.com/stories BETTER WINGS FOR A BETTER PLANET 236520-081_Frontiers_737 Winglet_Innov Ad_W_Howard_FINAL_r1.indd 1 7/9/13 9:37 AM We are proud to sponsor the Chicago Air & Water Show. 3C 4C 50K 50C 41M 41Y 0 25 50 75 100 Job Number: BOEG_BDS_P8I_2739M_G Client: Boeing Date: 7/9/13 File Name: BOEG_BDS_P8I_2739M_G Output Printed at: 100% Fonts: Helvetica Neue 65 Media: Frontiers Magazine Space/Color: Page — 4 Color — Bleed Live: 7-3/8 in. x 9-7/8 in. Trim: 8-3/8 in. x 10-3/4 in. Bleed: 8-7/8 in. x 11-1/4 in. Gutter: Production Artist: S. Bowman Retoucher: Product: Boeing Defense Space & Security Approved GCD: P. Serchuk Creative Director: P. Serchuk Art Director: J. Alexander Copy Writer: P. Serchuk Print Producer: Account Executive: D. McAuliffe Client: Boeing Proof Reader: Legal: Traffic Manager: Traci Brown Digital Artist: Art Buyer: Vendor: Schawk Date/Initials PUBLICATION NOTE: Guideline for general identification only. Do not use as insertion order. Material for this insertion is to be examined carefully upon receipt. If it is deficient or does not comply with your requirements, please contact: Print Production at 310-601-1485. Frontline Communications Partners 1880 Century Park East, Suite 1011, Los Angeles, CA 90067 11-1/4 in. Bleed 10-3/4 in. Trim 9-7/8 in. Live Boeing recently delivered to India the first P-8I long-range multi-mission maritime aircraft, on-schedule and on-budget. This new aircraft provides advanced capability to help safeguard the nation’s waters and borders for decades to come. We’re proud to salute the Indian Navy on this important milestone — a testament to our enduring partnership with India. �������������������������������������������������������������������������������������������������� �������� �������������������������������������������������� �������� ���������� China Ad_Final Size 16.75” x 10.75” 1/4” Bleed and Live Type Area 15.75 x 9.5 C M Y CM MY CY CMY K China Ad_TO PRINT.pdf 1 7/18/13 11:30 AM on the cover 15 Whether they are performing safety drill training near Taft, Calif., for transferring potentially dangerous rocket fuel, maintaining military helicopters in Queensland, Australia, or working on the 767 production line in Everett, Wash., Boeing employees everywhere should expect to go home at the end of their workday the way they started—injury-free. And they understand the importance of looking out for themselves and one another when it comes to safety. Ray Conner, Commercial Airplanes president and CEO, and Dennis Muilenburg, Defense, Space & Security president and CEO, recently sat down with Frontiers to discuss their views on safety and the new “Go for Zero” effort to eliminate all workplace injuries. Cover: John Engstrand of Boeing’s satellite propulsion team wears a protective suit, as do other members of the team in the background, during safety dril training Near taft, Calif. BOB FERGUSON/BOEING PHOTO: Propulsion load operators Ernie Tamayo, left, and Jeremy Bojorquez perform adjustments during safety dril training near taft. BOB FERGUSON/BOEING BEOING FRNOT IERS / AUGUST 2013 3
Frontiers August 2013 Issue
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