Ad watch On the Cover The stories behind the ads in this issue of Frontiers. Inside cover: This ad was created to demon- strate Boeing’s appreciation and gratitude to veterans and will run in The Washington Post, The Seattle Times and more than 50 regional and trade papers. The campaign also features new TV and digital components such as www.boeing.com/tribute. Page 6: In June, Boeing announced the launch of Milestones in Innovation, its first official iPad app available for free from the App Store. The app brings nine decades of aviation innovation to life through beautiful still and video imagery and an interactive timeline. Pages 12–13: “Enduring Support” focuses on Boeing’s training expertise and is one of several ads in a Boeing Defense, Space & Security campaign highlighting the capabilities Boeing brings to its customers. The ads appear in print and selected online business, political and trade publications. 20 Pages 14–15: Underscoring key advantages of the Boeing 747-8 Intercontinental jetliner over the Airbus A380, Skies of big ideas this ad is running in domestic and international trade publications. Although the Big Sky state of Montana is noted for its spectacular scenery, it is also home to Boeing operations that are critical to the entire company. Boeing Fabrication Back cover: employees in Helena are focused on the This ad highlights Boeing’s Space difficult process of machining titanium Launch System, a heavy-lift launch and other hard-metal parts for Boeing system being developed with jetliners. In Great Falls, employees with NASA that will support missions Defense, Space & Security provide ongoing beyond low Earth orbit. The ad support and services for the U.S. Air Force appears in trade publications. and Minuteman III missile program. And Glasgow is a key flight-testing site. COVER IMAGE: BOEING’S 737-800 ECODEMONSTRATOR WITH ITS BLENDED WINGLETS IS SILHOUETTED IN THE SUNRISE AT THE COMPANY’S FLIGHT-TEST SITE NEAR GLASGOW, MONT. PHOTO: BOB FERGUSON/BOEING PHOTO: HAPPY OLSON IS ONE OF ABOUT 150 EMPLOYEES AT THE HELENA, MONT., SITE, WHICH FABRICATES 767 MAIN LANDING GEAR BEAMS, THE TITANIUM SIDE-OF-BODY CHORD ON THE 787 AND OTHER FSC LOGO CRITICAL COMMERCIAL JETLINER PARTS. BOB FERGUSON/BOEING BOEING FRONTIERS / NOVEMBER 2012 3
Frontiers November 2012 Issue
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