Boeing on center stage at Paris show

Boeing News, June 9, 1995 -- Boeing will have a bigger than ever presence this year at the Paris Air Show.

The show, June 10-18 at Le Bourget Airport, alternates with the Farnborough Air Show in England as the premier annual get-together for the aerospace industry to display its wares.

For the first time at Paris, the Boeing presence is being built up outside the show proper, through European print and television ads.

The first-ever 777 television ad will run on CNN International, the NBC Superchannel and Euronews, so that those attending the show will have a chance to see the 777 in flight.

Also, big backlit displays of the 777 in the corridors of Charles de Gaulle and Orly airports proclaim in German and French:

"Die Boeing 777. Hier. Jetzt." -- The Boeing 777. Here. Now.

"Le Boeing 777. Maintenant en service. Maintenant au Bourget." -- The Boeing 777. Now in service. Now at Le Bourget.

The big new twinjet will arrive at Le Bourget Sunday, June 11, after media briefings by Ron Woodard, president of Boeing Commercial Airplane Group, and Jerry King, president of Boeing Defense & Space Group.

After landing, the 777 will taxi to a position in front of the Boeing chalet along the airstrip and remain for photographs.

It will then move to the static display area, where it will remain until returning to the United States late Tuesday afternoon.

Boeing Defense & Space Group will have displays of the International Space Station, Joint Attack Strike Technology aircraft and other systems in the exhibit hall.

Also on view in the air and on the ground for the first time in Europe will be the Bell-Boeing V-22 Osprey tiltrotor, which will fly daily.

The Bell-Boeing team will have its own pavilion for customer briefings.

Another V-22 will be part of a U.S. Department of Defense static display, along with a Boeing-built Avenger air-defense-system fire unit and a CH-47 Chinook helicopter.

The B-2 Stealth bomber, for which Boeing built the outboard and aft center portions and supplied the fuel system, weapon delivery system and landing gear, is scheduled to arrive at Le Bourget for a flyby Sunday morning, June 11, land, refuel and return to the United States.