Page 41

Frontiers June 2015 Issue

41 To view a video of Ray Chen talking about his design for China Airlines, visit boeing.com/frontiers/video/june15. drew heavy media coverage after its debut last fall. Yahoo Travel called it “a tastefully decorated treat.” Premium Business Class passengers enjoy flat-bed seats and access to the Sky Lounge, a high-ceiling space for conversation and refreshments. Designed as a fusion of East and West, the lounge features a “Literary Tea-Tasting Area” on one side, a Western “Fashionable Coffee Area” on the other side, and cocktails and tapas in the middle. Bookshelves offer a rotating selection of Chinese and English books, which, according to China Airlines’ website, “immerses busy passengers in a relaxing setting of literature and taste.” Ihssane Mounir, senior vice president of Commercial Airplanes Sales for Northeast Asia, said it’s an honor for Boeing to have the Photos: (Clockwise from top left) China Airlines’ Premium Business Class features ergonomic memory-foam cushion seats with 180-degree lie-flat capability. CHINA AIRLINES A China Airlines 777-300ER (Extended Range) takes off from Paine Field Airport in Everett, Wash. TIM STAKE | BOEING The airline’s Sky Lounge provides Premium Business Class passengers a taste of Taiwan through a variety of local teas and pastries. CHINA AIRLINES JUNE 2015 Taiwan’s cultural creativity into our cabin interiors,” Sun said. “I am confident this will leave a lasting impression on passengers and enhance our competitiveness.” The airline is banking on the success of its “NexGen” strategy and plans to have Chen design new cabin interiors for other airplanes joining its fleet, such as the Airbus A350. The airline’s five newly configured 777s are used on routes serving Hong Kong, Shanghai, New York and Los Angeles. From July, China Airlines will launch the 777-300ERs on the Taipei–San Francisco route as well, followed by the Taipei-Frankfurt route in November. Based in the northwestern city of Taoyuan, China Airlines is Taiwan’s largest carrier, with 115 destinations in 29 countries and regions worldwide. The airline operates more than 100 flights weekly from mainland China to Taiwan, and that number is expected to grow as liberalization of rules and regulations continues, allowing more mainland Chinese tourists to fly into and through Taiwan. The airline expects to have one of its 777-300ERs at the Paris Air Show this month. Plans call for a static display of the airplane and virtual, 3-D tours of the NexGen interior, which CUSTOMER PROFILE 777 play such an integral role in the airline’s long-term success. “China Airlines has raised the bar in terms of passenger experience and comfort with their new cabin design,” Mounir said. “Their NexGen philosophy will enhance their brand image, while their innovative cabin interior will capture the hearts of many travelers around the world as they continue to expand into new markets.” n KEVIN.K.YOO@BOEING.COM


Frontiers June 2015 Issue
To see the actual publication please follow the link above