APRIL 2015 07 Chris Chadwick Boeing executive vice president President and chief executive officer Boeing Defense, Space & Security Breaking away With a new focus and organization, BDS will leave competitors behind At Boeing Defense, Space & Security, we are taking our game to a different level. And in the process, we are going to make history—with your help. The pattern of competition in our industry is changing, and our future success will be driven by growth through innovation, productivity, and dependable and repeatable execution. In the midst of this change lies opportunity. Many of the companies we compete with are indistinguishable from one another, in spite of different strategies, portfolios and marketing efforts. By differentiating ourselves from our competitors—by being more agile, and by delivering what our customers need, when they need it—we will separate ourselves from the pack. To achieve this, we have made important changes to the structure and organization of BDS, changes that will enhance our execution across the full life cycle of our products and services. Put another way, we are evolving and breaking through the complexity that has built up over time in our processes. and grow our franchise programs. And it will work with Global Services & Support as it sustains our customers’ products worldwide. We will continue to embrace functional excellence and apply best practices from across the enterprise. After all, that’s what our customers expect. We could not have taken this strategic step without first shaping our culture. Throughout the past 15 months we have heightened our focus on personal accountability and shared responsibility. We have increased our emphasis on safety, honesty, integrity, transparency and constant sharing across all of Boeing, starting with ourselves. This approach sets us apart from competitors by sending a clear signal to our customers that “more for less” is what we deliver, not just what we talk about. Already, our customers are responding positively. We’ve created the environment to get things done. Our strategy provides us direction, and will deliver results by allowing each of us to do what we do best. Now let’s go make history. n PHOTO: BOB FERGUSON | BOEING LEADERSHIP MESSAGE “Create, develop, produce and support.” That’s going to be our focus. It is nothing short of a strategic imperative. A new organization, BDS Development, will position us to improve performance on key development programs and “break the price curve” for our customers. In the defense industry, for example, each new aircraft costs more to produce than the previous one. We must break that trend. Our new organization will help us establish a firm foundation for operational excellence that will be a key element of differentiating Boeing in the marketplace. And by partnering with the Airplane Development organization in Boeing Commercial Airplanes, our success will be accelerated. We will develop programs in a simplified and sharply focused way. BDS Development will work closely with Phantom Works as that organization creates tomorrow’s products. It will work with Boeing Military Aircraft and Network & Space Systems as those businesses produce
Frontiers April 2015 Issue
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