BOEING FRONTIERS / JULY 2013 31 ILLUSTRATION: (Above) Arkia Israeli Airlines has ordered the 787 Dreamliner. Boeing PHOTOS: (From far left) An El Al Boeing 777-200. Gail Hanusa/boeing El Al’s first 777 receives finishing touches at Boeing’s Everett, Wash., factory in 2007. Boeing (Right) Boeing volunteers in Israel support the Food for Life Project by sorting and packing food at a warehouse during Boeing’s Global Day of Service last year. Asociated Pres Boeing Israel supports a wide range of charitable activities, and works with others to leverage the community spirit of the country’s diverse cultures. “Israel is a very complex society with immigrants coming from Europe, Russia, North Africa and many other regions,” said David Ivry, president, Boeing Israel. “It’s a challenge to bring together all these cultures. But Israel has had success in creating a melting pot that combines the talents of its people to build a better society.” Boeing’s corporate citizenship programs in Israel focus on health and human services; arts and culture; and civic, educational and environmental grants, said Dorit Shaashua, who coordinates Boeing’s Global Corporate Citizenship efforts within the country. Shaashua, who is business support manager for Boeing Shared Services in Israel, said Boeing Israel supports nine individual civic and charitable programs. It also coordinates employee volunteerism within the country. One program supported by Boeing is Ezer Mzion, which is working to expand Israel’s bone marrow donor registry. The goal is to compile a list of 1 million donors in the Ezer Mzion registry. “This will enable them to find matches for approximately 90 percent of the patients who turn to the organization,” Shaashua said. Boeing also supports Israel’s trauma center for victims of terror and war. Known as NATAL, its efforts include work to strengthen the resiliency of children and teachers. Teachers receive intensive training in coping with stress and anxiety through group therapy, guided discussions, psycho-educational workshops and team-building exercises. ITWorks is a program designed to secure Israel’s future through employment. With Boeing’s support, it works to open the high-tech and communications job market in Israel to disadvantaged populations and close social gaps between groups. Earlier this year, Boeing Israel was recognized for its support of the Global Awareness Investigation and Action initiative, an international environmental research project involving middle and high school students. – Bill Seil Boeing supports a variety of programs in Israel, from health services to education Ryan Rubenstein, the sales director for Commercial Airplanes for Israel, said he enjoys working with Israeli customers, who are tough but professional and friendly. “The people are great,” he said. “Once you have established a relationship with them, they treat you like family. In some ways, Israel has to function as an outpost, so they’ve had to learn to be self-sufficient. And they’ve been able to do that remarkably well.” n william.j.seil@boeing.com
Frontiers July 2013 Issue
To see the actual publication please follow the link above