LEADERSHIP MESSAGE BOEING FRONTIERS / APRIL 2013 07 Making a difference The opportunity to positively impact communities is greater than ever Since Boeing’s first charitable donation in 1917 to the Uni-versity of Washington, we’ve had the vision to understand then—as we do now—that the enduring strength of our business depends on healthy, vibrant and educated communities. We continue to build on our company’s legacy of strengthening communities. From creating products and services that are cleaner and more efficient to conducting business responsibly and investing in our communities, we live up to our proud heritage in the things we do to make a positive difference in people’s lives today and for generations to come. Game-changing innovation and transcending boundaries will always be the heart of Boeing. And just as our business has evolved to meet the challenges of a global marketplace, so has our approach to community engagement. Today, our customers and stakeholders expect us to be active participants and contributors in their communities, and in this era of unprecedented economic and geopolitical turmoil, there is certainly no shortage of need. As Global Corporate Citizenship looks to further align, integrate and sharpen the focus of community engagement efforts with Boeing’s businesses, we help create mutual benefit and build better communities worldwide. Our investments focus on enhancing lifelong learning and achieving positive outcomes in the areas of education, environment, health and human services, as well as arts and civic engagement—all of which benefits the long-term success of our company and communities. But beyond vital financial support, many of our lasting contributions occur every day as Boeing people share their time and skills with their neighbors. From mentoring military personnel transitioning into the private sector to preparing students for high-tech careers to helping nonprofits increase their efficiency and reach, Boeing employees make a positive difference in the lives of people around the globe. Volunteering in the community also develops leadership skills, enhances teamwork and attracts talented people to work at Boeing who share our values. As we celebrate Earth Day this month and other observances throughout the year, our individual and collective actions send a powerful message about Boeing’s commitment to bring value to the diverse communities we serve. And new this year, in response to employee feedback, Boeing’s annual Global Day of Service, which traditionally took place on a single Saturday in July, will be extended to cover the entire month. Of course, Boeing employees will con-tinue to contribute to the vitality of our communities year-round by volunteering as part of company efforts and in their personal lives. Helping communities is a shared endeavor. Our heritage of strengthening communities through our unique skills and abilities reinforces the values established by Bill Boeing nearly 100 years ago. n To learn more about how Boeing and its employees are building better communities worldwide, see the 2012 Corporate Citizenship Report at www.boeing.com/community. PHOTO: BOB FERGUSON/BOEING Lianne Stein Vice president, Global Corporate Citizenship
Frontiers April 2013 Issue
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