Ad watch: The stories behind the ads in this issue of Frontiers.
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“Real Capability” is one in a series of NewGen Tanker ads developed as part of a campaign featuring the concept of a competitive scorecard. The ad highlights the NewGen Tanker’s capabilities over the Airbus A330 tanker. Four additional scorecard ads each address key focus areas of the U.S. Air Force KC-X competition. The campaign is running in The Washington Post, congressional publications, and key military and trade publications.
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This is one of a series of six new 787 Dreamliner ads that captures the superior flying experience this new airplane will provide for passengers. The ads will run worldwide in 11 languages in a combination of trade, business, lifestyle and business traveler magazines, in several airports and online.
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This ad is part of a series of ads that reinforces Boeing’s many partnerships with the United Kingdom. Boeing is the largest overseas customer of the U.K. aerospace industry and partners with more than 300 businesses and universities there. The ad will run in The Sunday Times, Economist UK, House Magazine and other U.K. publications.
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