Ad watch: The stories behind the ads in this issue of Frontiers.
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This ad, called “Soaring Together,” celebrates Boeing’s long partnership with China. The 800th Boeing aircraft recently went into service in China, an Air China 737-800. Approximately 6,000 Boeing aircraft worldwide have components built in China.
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This month, Spectrolab, a Boeing wholly owned subsidiary in Sylmar, Calif., will deliver its 3 millionth gallium arsenide–based solar cell. This ad recognizes this milestone and Spectrolab’s commitment to continue delivering industry-leading solutions to customers. The ad is running in Aviation Week and Space News publications.
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This ad was created to demonstrate Boeing’s appreciation and gratitude to veterans. This print ad will run in The Washington Post, The Washington Times and more than 30 regional and trade papers. The campaign will also feature TV and online components.
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