Boeing Frontiers
November 2002 
Online
Volume 01, Issue 07 
Top Stories Inside Quick Takes Site Tools
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April 9, 2002Volume 01, Issue 0
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New market horizons
OSBOURNE PHOTOGRAPHY PHOTO
COVER STORY
New market horizons
For a business to achieve greatness, it must be a leader in shaping its customers’ markets. Market shaping is about understanding where the customer is going and where they will be in the future—and doing the right things to get them there. The bottom line: It’s about helping the customer find success. And Boeing strives to do just that.
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MAIN FEATURE

Royal success

Despite Sept. 11th’s staggering blow to the aviation industry, Emirates, the Dubai, United Arab Emirates-based airline, is finding arguably unrivaled success. Boeing Frontiers sits down with His Highness Sheikh Ahmed bin Saeed Al-Maktoum (right), the airline’s chairman, to learn first-hand about the not-so-little airline that could.
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Royal success
PHOTO COURTESY EMIRATES
Mum no more

PHANTOM WORKS

Mum no more

Since 1996, a single-seat gull-winged airplane has been secretly taking to the skies and testing new technologies. Boeing Phantom Works finally lets the cat out of the bag and unveils the Bird of Prey.
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COMMERCIAL AIRPLANES

Commercial Airplanes gets engaged

The question facing Boeing Commercial Airplanes is how to counter frustration and confusion cited by engineers in countless surveys. The answer is the Engineering People Plan, which consists of 15 elements designed to engage employees and to bring order and add value to the workplace.
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Commercial Airplanes gets engaged
GREG THON PHOTO
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