Michael (Mike) B. Bair
Vice President
Business Strategy & Marketing
Boeing Commercial Airplanes
Mike Bair is vice president of Business Strategy & Marketing for Boeing Commercial Airplanes and is responsible for leading strategic business planning and marketing for the organization's products and services. Appointed to this position in October 2007, Bair reports to Commercial Airplanes President and Chief Executive Officer Scott Carson.
Previously, Bair led the team developing the Boeing 787, a super-efficient, new mid-sized commercial airplane. As vice president/general manager for the 787, he was responsible for all aspects of the airplane program.
Prior to the 787 assignment, Bair spent 19 months as vice president/general manager for Commercial Aviation Services, with responsibility for the overall strategy and resources supporting the world's largest fleet of commercial jetliners. He is credited with successfully restructuring the services business for improved competitiveness and performance.
Beginning in October 2000, Bair served as vice president of Business Strategy and Marketing for Boeing Commercial Airplanes. Prior to this, Bair headed Marketing Management for Commercial Airplanes Programs. He also served as vice president and general manager of Boeing Commercial Airplanes' 757 Program, where he was responsible for design, production and profit/loss of the Boeing 757 family of airplanes.
Bair began his career with The Boeing Company in 1979 as an engineer in the 767 aircraft noise organization. He was promoted into his first management assignment in 1984 as a senior analyst in Marketing's Product Strategy Analysis organization. He held various positions during his Marketing tenure, concluding as program manager for all models of the Boeing jetliner family, with responsibility for coordinating the overall product strategy.
Other leadership positions include:
- Director of Engineering for the 777 program, responsible for managing all aspects of design for the Boeing 777.
- Vice president of Product Strategy and Development for Boeing Commercial Airplanes, leading a team of 300 people responsible for the product strategy and development of all Boeing airplanes, with the goal of offering superior value to customers.
- Director of Airplane Configuration, leading a team responsible for determining the configurations of each customer's airplane.
- 777 chief project engineer - Airline Requirements and Performance, overseeing marketing, customer engineering and overall airplane performance.
- Regional director - North American Sales, with responsibility for several Boeing airline customers, including American Airlines.
- Manager of Executive Communications, developing, coordinating and communicating Commercial Airplanes policies and positions to customers and other external audiences.
Bair currently serves on the Board of Trustees for Washington State University, and is a member of the College of Engineering and Architecture Advisory Board of Washington State University.
A graduate of Washington State University in 1978 with a bachelor of science degree in physics, Bair also received a master's degree in business administration from the University of Puget Sound in 1982. He graduated from the Alfred P. Sloan School of Management at the Massachusetts Institute of Technology, becoming a 1993 Sloan Fellow and receiving his second master's degree.
Bair, 52, is married and has two sons. He enjoys woodwork, fishing and skiing.
Communications
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